Reminder regarding the identification of advertising

All services certified or wishing to be certified by the HONcode and which display ads must comply with publication rules:

  1. Propose a clear and easily accessible advertising policy.
  2. If advertising is a source of funding for the service, this must be mentioned in the advertising policy.
  3. All advertising must be clearly identified by the term "Advertising" or a similar term, and clearly differentiated from the information content of the service by a separate framework.

Find in images how to identify your ads and thus be in compliance with the HONcode.


If the service does not display advertisements, these rules do not apply. Nevertheless, the absence of advertising must be clearly mentioned within the content or the service.

These advertising publication rules are an integral part of the guidelines for compliance with Principle 8 of the HONcode: Advertising Policy