Principle 5 - Justification of claims

All information about the benefits or performance of any treatment (medical and/or surgical), commercial product or service are considered as claims. All claims have to be backed up with scientific evidence (medical journals, reports or others).

All medical information must be balanced.

All brand names have to be identified (with ® for example). Unless the purpose of the site is clearly stated to be the commercial platform of a particular product, it must include alternative therapies or products (including generics).

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Collaborative Websites:
All information about the benefits or performance of any treatment (medical and/or surgical), commercial product or service are considered as claims.

A statement asking platform users to give sources and proves (links, medical journals, reports for ex,) to their health/medical claims, when relevant, must be provided.

It must be clearly stated that platform users must post information which are true and correct to their knowledge.