HONcode certificate: respect of the 8 HONcode principles by the health website

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Certificate of compliance with the Code of Conduct HONcode

The health Website
BrightFocus Foundation
is in compliance with the HONcode

Title of the site: BrightFocus Foundation
Web address: http://www.brightfocus.org/
HONcode PIN number : HONConduct619602
Date of initial review: 21 Feb 2000
Validity of certificate 30 Jan 2013 - Jan 2015
Date of last visit 04 Feb 2013
Show the HONcode seal on this site

This certificate confirms the revision of the site by the HONcode Team at the above date.
It respects and pledges to honor the 8 principles of the HON Code of Conduct (HONcode).

* 1. Authoritative 2. Complementarity 3. Privacy 4. Attribution 5. Justifiability 6. Transparency
7. Financial disclosure 8. Advertising policy

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The Health on the Net (HON) certificate serves as a guarantee that this website, at the date of its certification, complies with and pledges to honor the 8 principles of the HON Code of Conduct as drawn up by the HON foundation.

The responsible of the certified site commits to keep the site in compliance with the HON code principles for the duration of the certification.

Although measures such as a complaint mechanism, the periodical review and the automatic surveillance mechanisms are put in place to guarantee the compliance of the certified website with the ethical principles of HON as much as possible, incidental inaccuracies cannot be completely excluded. In no event the HON foundation and/or its partner(s) can be held liable for any damages resulting from the use or inability to use HON certified websites nor can the HON foundation and/or its partner(s) be held liable for the content of these certified websites, including, but not limited to the information of third-parties or hyperlinks accessible via HON certified websites.

The certified website is responsible for the content of its website, unless otherwise provided by law.

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You will find below the elements identified by the HONcode team at a precise date to justify the respect of the 8 ethical principles.

The content of this certificate has been collected and written by the Health On the Net Foundation (HON) and should not be used without previous permission granted by HON. A request for permission can be sent to: HON.

1. Information must be authoritative

Scientific Review Committees [...]
(30 Jan 2013) -

2. Presentation of the site
Mission:

BrightFocus Foundation is a nonprofit organization supporting research and providing public education to help eradicate brain and eye diseases, including Alzheimer's disease, macular degeneration, and glaucoma. We are working to save mind and sight.
(30 Jan 2013) -

Audience:

to the public-especially those affected by these age-related degenerative diseases
(30 Jan 2013) -

Purpose of the website

Disclaimer: The information provided here is a public service of the BrightFocus Foundation and should not in any way substitute for the advice of a qualified healthcare professional; it is not intended to constitute medical advice. Please consult your physician for personalized medical advice. BrightFocus Foundation does not endorse any medical product or therapy. All medications and supplements should only be taken under medical supervision. Also, although we make every effort to keep the medical information on our website updated, we cannot guarantee that the posted information reflects th... (30 Jan 2013) -

3. Confidentiality

Privacy at BrightFocus [...]
(30 Jan 2013) -

4. Information must be documented: Referenced and dated

Only data for one sample are displayed among those selected.

Source: Journal of the American Medical Association
(30 Jan 2013) -

December 21, 2012
(30 Jan 2013) -

5. Justification of claims

Currently, there is no cure for Alzheimer's disease. However, there are medications that can help control its symptoms and manage agitation, depression, or psychotic symptoms (hallucinations or delusions) that may occur as the disease progresses. Consult a physician before taking any medications.
(30 Jan 2013) -

6. User support and adequation

Contact Us [...]
(30 Jan 2013) -

7. Disclosure of funding sources

BrightFocus Foundation receives its funding primarily from donations and not from advertising or government sources. It is, however, the policy of BrightFocus to acknowledge financial or in-kind sponsorship of BrightFocus programs by foundations, governmental entities, or corporations, and it may infrequently allow for the advertisement of materials that are consistent with and related to the charitable purposes of BrightFocus. BrightFocus' public acknowledgement of such sponsorship is done by display of the sponsor's logo, slogan, general website address, and/or description of materials or s... (30 Jan 2013) -

8. Advertising policy

All such displays are clearly identified as related to the acknowledgement of a prior or ongoing sponsorship.
(24 Oct 2012) -

All AHAF communications of sponsor’s information are provided only as a convenience to recipients of the AHAF communication and shall not include editorial content.
(24 Oct 2012) -

Advertising and Sponsorship Policy [...]
(30 Jan 2013) -

AHAF’s public acknowledgement of such sponsorship is done by display of the sponsor’s logo, slogan, general website address, and/or description of materials or services on the AHAF website consistent with the requirements of the Internal Revenue Service of the United States of America.
(24 Oct 2012) -

The American Health Assistance Foundation (AHAF) receives its funding from donations and not from advertising or government sources.

(21 Feb 2011) -

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