HONcode certificate: respect of the 8 HONcode principles by the health website

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Certificate of compliance with the Code of Conduct HONcode

The health Website
BlueCross BlueShield of Tennessee
is in compliance with the HONcode

Title of the site: BlueCross BlueShield of Tennessee
Web address: http://www.bcbst.com/
HONcode PIN number : HONConduct216341
Date of initial review: 18 May 2001
Validity of certificate 03 Nov 2011 - Nov 2013
Date of last visit 03 Feb 2012

This certificate confirms the revision of the site by the HONcode Team at the above date.
It respects and pledges to honor the 8 principles of the HON Code of Conduct (HONcode).

* 1. Authoritative 2. Complementarity 3. Privacy 4. Attribution 5. Justifiability 6. Transparency
7. Financial disclosure 8. Advertising policy

Speed access of ethical health information online is critical.

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Do you think the site is not respecting the HONcode?

The Health on the Net (HON) certificate serves as a guarantee that this website, at the date of its certification, complies with and pledges to honor the 8 principles of the HON Code of Conduct as drawn up by the HON foundation.

The responsible of the certified site commits to keep the site in compliance with the HON code principles for the duration of the certification.

Although measures such as a complaint mechanism, the periodical review and the automatic surveillance mechanisms are put in place to guarantee the compliance of the certified website with the ethical principles of HON as much as possible, incidental inaccuracies cannot be completely excluded. In no event the HON foundation and/or its partner(s) can be held liable for any damages resulting from the use or inability to use HON certified websites nor can the HON foundation and/or its partner(s) be held liable for the content of these certified websites, including, but not limited to the information of third-parties or hyperlinks accessible via HON certified websites.

The certified website is responsible for the content of its website, unless otherwise provided by law.

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You will find below the elements identified by the HONcode team at a precise date to justify the respect of the 8 ethical principles.

The content of this certificate has been collected and written by the Health On the Net Foundation (HON) and should not be used without previous permission granted by HON. A request for permission can be sent to: HON.

1. Information must be authoritative

The names and qualifications of the editorial staff are provided. The Editorial policy is described in details

Editorial Policy (...) Editorial Staff:
(03 Nov 2011) -

2. Presentation of the site
Mission:

Our goal is to provide quality health information on the BlueCross BlueShield of Tennessee Web site while respecting your rights for privacy and informed use of the site.
(03 Nov 2011) -

Audience: General public

Our goal is to provide quality health information on the BlueCross BlueShield of Tennessee Web site while respecting your rights for privacy and informed use of the site.
(03 Nov 2011) -

Purpose of the website

While we are committed to quality content, we do not intend for information on the site to act as a substitute for health care or medical advice from a professional. All questions about individual care or treatment should be referred to your health care provider.
(03 Nov 2011) -

3. Confidentiality

Privacy policy - E-mail Policy - Personal data - HIPAA
(03 Nov 2011) -

4. Information must be documented: Referenced and dated

Page Modified:May 6, 2011
(03 Nov 2011) -

5. Justification of claims

This principle is not applicable for this site

6. User support and adequation

Contact forms, phones and mailing address are provided.

Contact us
(03 Nov 2011) -

7. Disclosure of funding sources

We're an independent, not-for-profit, locally governed health plan company - meaning we live and work alongside our Tennessee business customers and plan members. But we are also part of the BlueCross BlueShield Association, a nationwide association of health care plans. Because of this, our plan members have access to the same quality health benefits while traveling or living out of state that they have while in Tennessee.
(03 Nov 2011) -

8. Advertising policy

Advertising
BlueCross BlueShield of Tennessee currently does not accept advertisements from outside entities on its site. Any future advertising placed on the site would be distinguishable from health content either by words or by design. Any financial relationships with a linked site, including in-kind services other than reciprocal linking, will be stated and described on the site.
(03 Nov 2011) -

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